The Yokohama Marine Tower was lit up Wednesday night courtesy of electricity from the batteries in a Nissan Leaf.
Nissan is lending some battery power to the local 106-meter-tall Japanese landmark in Yokohama, the capital city of the Kanagawa Prefecture of Japan, which is located about 27 miles south of Tokyo.
In fact, the tower’s night twinkle will be powered by a Nissan Leaf channeling electricity to the tower from its batteries via a connected power control system until November 6.
The publicity stunt is part of the Yokohama Marine Tower’s 50th Anniversary celebration and Yokohama Port’s 150th anniversary celebration. It’s also, not doubt, an attempt to inject some levity into to what has been a shaky year for Nissan’s new electric car, as well as Japan.
The tower, which looks like a cross between the Eiffel Tower and a lighthouse, was built in 1961 to commemorate the port’s 100th anniversary and since then has seen more than 25 million visitors. It’s famous for offering an unlimited view of Mount Fuji from its observation deck.
Why Yokohama? Well, aside from being the location of Nissan’s world headquarters, the city is also known for striving to be one of the most environmental cities in Japan.